Sometimes moving through life feels overwhelming.
Long hours, constant pressure, restless nights, and one plan after another have pushed you to your limit.
You’re exhausted and running out of ideas.
You want to feel strong and steady, yet you keep finding yourself right back where you began.
I know those feelings too…
- I have been running a successful business for decades – and understand with that comes successes and setbacks
- Had the painful loss of relationships and death of loved one but also have immense love for family and friends.
- Seen my body go through both string seasons and tough ones as well as my mind – light and heavy all at once.
- I set out to make life easier to move through….
Let ME help you!
…And that’s what led to the…
Who is Simon and why listen to what he says?
I was once the chap in the office that ate, drank & somked too much as well as didn’t move anyhwhere near enough
Upon losing my hearing at 26 years old – this was the catalyst for the first change where I looked after myself so I got myself fit and also changed direction with purpose and have now been running fitness, wellbeing and coaching businesses, for over 20 years.
I know what it’s like to feel stuck – not because I read about it, but because I’ve lived it. Divorce, business betrayal, family loss, and the slow grind of putting it all back together taught me that transformation isn’t about perfection. It’s about showing up when it’s hard.
I now help people who are tired of restarting and ready to buold something that lasts with the health, mindset and wellbeing.
An ongoing journey
This isn’t a before-and-after story. It’s about adapting as life changes, keeping strong foundations, and building habits that support the long term.
The way I help individuals, groups and organisations
Online
- Free resources
- 14 Day Challenge
- 6 week course
Speaker
Storytelling, motivation talks and inspiring sessions for teams and events.
Learn More
Coach
Personal mentoring and coaching to help people who need more than just steps to follow.
Coaching PageTHE UP & DOWN JOURNEY
Clothing, books and products inspired by the journey.
ShopHow the coaching works
Simple steps, clear structure, and support that keeps you moving forward.
1. Honest assessment
We start with your real week, not a fantasy plan you cannot follow.
2. Simple plan
Training, food, and mindset systems you can run for months.
3. Real support
Direct feedback, weekly accountability, and a coach who’s walked it.
Simon Williams
Men’s weight loss coach over 40 for big lads who want their life back.
Built FitMK. Lost it. Rebuilt himself. Now he helps men who feel stuck regain strength, confidence, and momentum without the fake promises.
Focus
Men 40+
Big lads who want a reset
Approach
Practical
No fluff. No gimmicks.
Up and Down Journey
Transformation is not a straight line. It is a real-life rebuild.
From success, to collapse, to rebuilding.
Simon ran a successful outdoor fitness brand, FitMK. Then came divorce, financial pressure, hearing loss, and a hard reset. The comeback was slow, honest, and real. That is the path he teaches now.
This is not a before-and-after fairy tale. It is a practical way to rebuild health and confidence for men who have tried everything and are done with quick fixes.
Who he helps
- Men 40+ who feel stuck in a body they do not recognize.
- Busy, low energy, low confidence, and fed up with failed diets.
- Big lads who want structure, honesty, and lasting change.
What you get
- Simple training and habit systems that fit real life.
- Mindset coaching to rebuild confidence and consistency.
- Support that is direct, human, and judgment-free.
Work with Simon
If you are looking for a men’s weight loss coach over 40 who understands real-life pressure, this is where to start.
1:1 Coaching
Personalized plan, accountability, and straight-talking guidance.
Group Programme
Small group support for men ready to commit together.
Online Reset
Flexible structure for busy weeks without dropping momentum.
Speaking and workshops
Resilience after setbacks, health in midlife, and building mental strength for teams.
Nick achieved weight loss – BUT he found HIMSELF!
“I needed help with sticking to something consistently and I had got to the point where I was considering surgery so I knew I needed to do something different!”
“Simon’s personality is fantastic as he is caring but also really good at making you believe you can do anything … even if you don’t believe it yourself in the moment!
Working with Simon has changed my life as not only have I lost 8 stone BUT I have such a renewed sense of self esteem that I am now in a happy relationship which turned out to be the root of what I REALLY wanted but didn’t think I was worthy of.”
